Manzano Day School is an independent non-profit elementary school serving pre-k through fifth grade in Albuquerque, New Mexico. Founded in 1938, Manzano Day School is dedicated to innovative child-centered education, excellence in teaching, and Joy in Learning®. As the birth rate among Baby Boomers has dropped and digital technology transforming the way expectant parents make decisions about private school enrollment rates have been a challenge for schools across the board. Manzano Day School tapped LuckyTamm Digital Marketing to help find new ways to connect with expectant parents, current community members, alumni, and donors. Together, this partnership has helped explore new opportunities and digital advertising outlets in cohesive, concerted effort.