Our Founder and President, Tammy Valentine, made her appearance on The Digital Project Manager Podcast. Tammy was joined by Galen Low, the Co-Founder of The Digital Project Manager and host of The DPM Podcast. In the dynamic and ever-changing landscape of digital marketing, staying ahead of the curve is both a challenge and a necessity. Tammy sheds light on what it takes for boutique agencies to keep pace with the rapid evolution of digital marketing.
Tammy is not just an experienced digital marketer; she is a passionate advocate for effective communication and building meaningful relationships. She believes that these two elements are crucial in both the establishment of her business and the navigation of the unique challenges in the digital marketing industry.
Throughout her journey, she has learned the importance of staying boutique and pursuing calculated growth. One of the major challenges she faced was identifying which trends are worth chasing. To overcome this, she relies on her knack for communication, a strategic approach, and a strong network of specialists to guide her in making the right decisions.
As Tammy wisely puts it, “Growth is on the radar, but it needs to be calculated and very intentional.”
In this rapidly evolving industry, adaptability is paramount. This extends not only to staying on top of trends but also to the professional development of the team. Tammy believes in the importance of skilling up her team to keep them updated and ready for future challenges. Her approach prioritizes adaptability over specific skills, a strategy that has proven successful in her hiring process. She also touched on the essential elements of effective leadership and shared her thoughts on fostering a positive work culture. She emphasized the significance of empowering team members, cultivating a collaborative environment, and embracing innovation to stay ahead of the competition. Her reflections on building a successful agency shed light on the importance of adaptability, resilience, and a customer-centric approach.
Tammy’s vision for a supportive and productive work environment, her emphasis on adaptability, and her pursuit of calculated growth offer valuable insights for anyone navigating the digital marketing world. Her conversation serves as a reminder that in the face of rapid change, the core values of communication, relationship-building, and adaptability remain vital for success. As she clearly puts it, “Anytime people are excited, feel supported and heard in their role, the better the work that’s going to come out of that.”
Listen to the podcast episode below: