We use a simple but effective three-step process with all of our clients:
In order to effectively plan marketing strategy for our clients, we first work to understand them. We listen — in as many ways as possible — to what our clients have, want, and need. From there, we can create an effective marketing plan that will meet their specific goals. Our team has decades of cumulative expertise that allows us to see through the noise of past marketing efforts, current attempts, and possibilities to create a strategic plan that will work.
Once the plan is in place, we activate it, Whether it’s content marketing, advertising, or a social media strategy. We use a multitude of digital and analog tools to help us with scheduling, processes, and creation of assets. Throughout the entire process, we touch base with our clients to ensure they’re getting what they need.
We make sure to bake KPI’s, goals, and benchmarks into our work so that we can evaluate it after a set amount of time. Thanks to our digital literacy, we’re able to pivot when we see warning signs or recognize when to stay on course. our goal is to build a digital marketing base for our clients that will allow them to launch in the direction they want to go.